As a producer, I scout the appropriate venue fulfilling the client's desired aesthetic and size, all within budget
With a database of outside vendors, the client's vision of the overall experience will be met through the coordinating of visual, audio, lighting, and scenic elements.
Overseeing full operation to allow for client's increase in public and guest relations and overall experience
Providing a professional, experienced staffing team to manage all aspects of the event pre-production to post-production
Adding the most value through budget management
PART 1 - TOM FORD SOLEIL 2019, COLLECTION RELEASE
VENUE: MILK STUDIOS, LOS ANGELES
A premier full service creative studio offering studio spaces, production services, and many more
HIGHLIGHTS:
Each individual station had their own custom LED lit vanity, alongside the new Summer Collection. Sourcing the right custom furniture and decor to create the client's vision can take time, but when it's done right, and with an experienced team of designers, it's well worth it.
First we applied the TOM FORD SOLEIL logo made from low tack vinyl on the white cyc. Then we installed speakers hanging them from the existing beams at MILK studios. For something that may sound very simple, it still takes a crew of people, each with their own specialty.
Milk Studios, Los Angeles CA
Each individual station had their own custom LED lit vanity
Tom Ford Beauty interactive masterclass at MILK Studios, with a demonstration on ‘how to achieve the look of an endless summer'.
BEFORE
AFTER: Full room of influencers arrived in sessions from from Asia, Middle East, Latin America as well as some locals to attend the masterclass.
PART 2 - TOM FORD PRIVATE SOLEIL DINNER
VENUE: MR. CHOW, BEVERLY HILLS
By transforming part of the original dining space into a white carpeted, backlit, sexy, cocktail lounge, we wowed celebrities and influencers alike as they walked through what they thought was the entrance into the restaurant.
Here's a clip from the evening. Press play to see how my team transformed the iconic Mr. Chows, Beverly Hills into a chic, Tom Ford worthy private dinner.
HIGHLIGHTS:
We spent extra attention to detail on this one to create a unique, but familiar experience for guests by transforming an incredibly well known restaurant into an intimate gathering hosted in style by Tom Ford
What's the Key to a Successful Event? A Great team who can communicate effectively! Producing events across the coast can be a challenge especially with the time difference. Working with a team who communicates well helps to expedite the whole process and make things run more smoothly.
