MOST RECENT EVENT: BOSS x PORSCHE, 2019
Hugo Boss and Porsche teamed up to celebrate the racing series for Formula E. The #RaceAhead event, hosted by BOSS CEO Mark Langer, was a cocktail party for celebrities and socialites.
As lead producer, I scout the appropriate venue fulfilling the client's desired aesthetic and size, all within budget
With a database of outside vendors, the client's vision of the overall experience will be met through the coordinating of visual, audio, lighting, and scenic elements.
Overseeing full operation to allow for client's increase in public and guest relations and overall experience
Providing a professional, experienced staffing team to manage all aspects of the event pre-production to post-production
Adding the most value through budget management
BOSS X PORSCHE: THURSDAY, JULY 11, 2019
Boss knows how to party! With music by DJ Harley Viera-Newton, and a surprise element of red laser beams, guests enjoyed every minute of the event up until closing.
The BOSS x PORSCHE Fall / Winter 2019 capsule collection was on full display.
Mirroring the innovation of Formula E, the joint collection takes additional inspiration from the sophistication of a sports car with sharp details and distinctive silhouettes.
VENUE: PIER 17: 4th floor
Level 4 of Pier 17 is a true hidden gem in the Seaport District. Boasting an expansive open floorplan and unparalleled views of the Brooklyn Bridge, DUMBO and the Statue of Liberty, Level 4 provides the ultimate blank canvas for creating extraordinary and unique productions.
BOSS x PORSCHE cocktail party
Pier 17 - 4th floor event space
BOSS Fall / Winter 2019: Wednesday, February 13
Over one hundred LED lights were installed over head illuminating the distorted mirrored mile long runway. Gray felt walls and benches were built on-site to create an intimate enclosure to the space. For a guest's view, you were transported into a whole different world consistent with the overall BOSS theme.
VENUE: PIER 36, BASKETBALL CITY
PIER 36 - Also knows as Basketball City - a facility containing 7 full size basketball courts, this venue has 125,000 square feet with a 15,000 person capacity. It also has a 15,000 square foot deck overlooking the East River. Note - this venue is union.
BEFORE: Carpet install, AV drop walls covered in grey felt, LED lights hung and powered
HIGHLIGHTS:
This particular show was all about the LED lights. Our lighting team did not back down from the challenge. It was crucial that all lights hung at the same height and channeled to the beat of the music. This was definitely the highlight of the show as the lights beamed off the reflective mirrored runway.
BOSS SS19: Sunday, September 9
This was my first time being able to sit with guests in the audience and see the show from their perspective. After working pre-production for months on this show, this was the greatest reward to really see the entire build and vision come to life.
VENUE: PIER 36, BASKETBALL CITY
PIER 36 - Also knows as Basketball City - a facility containing 7 full size basketball courts, this venue has 125,000 square feet with a 15,000 person capacity. It also has a 15,000 square foot deck overlooking the East River. Note - this venue is union.
Hugo Boss was a new client for me as I was Lead for the Collection team. Fast forward two years, I'm now producing their shows. Building relationships with clients is very important to me.
